The team

Nicollette Roe

Campaign manager

Nicollette is the daughter of Pani Roe and Christine O’Brien, and the great-granddaughter of Falealii Iata Muai.  Originally from the village of Fausaga, Samoa, her family made their way to Tacoma’s Salishan neighborhood after her grandma, Fofoga, brought them over one by one. Like so many others in Salishan, growing up in a familial community taught Nic the importance of taking care of one another. 


She serves as the Associate Dean of High School programs at Renton Technical College, Vice Chair of the 29th LD, and is the organizer of the Tacoma Children’s Business Fair—a youth-led event where young people ages 5-17 get to launch their business ventures for a day!


The spirit of her work is embodied by a proverb: “If you want to go fast, go alone. If you want to go far, go together.” In all she does, she is loyal to students and people and not to institutions.

Latasha Ware

Campaign advisor

Latasha (Tasha) Ware, a third-generation Tacoma native, is deeply rooted in her community. Her mother, a U.S. veteran, lived in transitional housing in Salishan after returning from overseas deployment in 1990, while her late grandmother fostered over 125 children on Tacoma’s Eastside. Tasha attended local schools—Lister Elementary, First-Creek, and Lincoln High—before earning an associate degree from Clover Park Technical College and then a Bachelor of Arts and a Master’s in Public Administration from Evergreen State. She is now in her final year of law school at Seattle University.

With nearly a decade of experience as an employment and education coach and her current work as a policy analyst, Tasha is passionate about Tacoma’s history and future. She envisions Tacoma as a beacon of diversity, supporting affordable housing, advocating for immigrant and refugee communities, and fostering collaboration with local governments and agencies.

Sina Sam

Campaign advisor

Born in a refugee camp on the Thai-Cambodian border, Sina Sam is a proud 1.5 generation Khmer American, refugee, and daughter of Cambodian Genocide survivors. Educated at Seattle Colleges, the University of Washington and Washington State University, she studied medical sciences, women’s studies and queer studies.


With over two decades of community organizing and campaign advocacy experience in the Asian American community, reproductive justice and immigrant rights movements, Sina is a trusted community leader, advocate and organizer. In 2019, she was appointed as the first Cambodian woman Commissioner on the Governor’s Commission on Asian Pacific American Affairs (CAPAA). During her tenure, Sina led CAPAA’s civil rights and immigrant advocacy work as committee chair. In addition, she was the first Cambodian American elected as a Precinct Committee Officer, State Committee Member in Whitman County, and Chair of the Asian Pacific Islander Caucus of Washington State Democrats. 


Currently, Sina consults on equity initiatives at King County Elections, Seattle Housing Authority and provides deportation defense coordination for the Southeast Asia Resource Action Center (SEARAC) — a leading Southeast Asian American national civil rights organization. Sitting on advisory boards for the Wing Luke Museum, Friends of Seattle Waterfront and the Khmer Anti-deportation Advocacy Group (KhAAG), Sina is deeply committed to building the necessary pipelines to protect, educate and connect vulnerable communities to the resources and services needed to thrive.  


Community building together since the early 2000s, Sina has the distinct privilege of working alongside Silong Chhun to effect change. Her leadership is inspired by Silong’s deep commitment to serve and the unequivocal impact of his decades of trailblazing and mentorship work in District 4, and beyond. It’s truly her honor to campaign in support of one of the longest standing, most effective Khmer American leaders in the country.

Veronica Craker

Volunteer coordinator

Veronica is a proud Tacoma transplant who has made her home in the South End, where she is deeply committed to education and community engagement. With a wealth of experience in media and public relations, she has worked as a journalist and now serves as the Director of Media Relations at the University of Puget Sound.  


Veronica’s love for the community runs deep, rooted in the role it has played in her family’s life. Her 11-year-old daughter attends Stewart Middle School and previously attended Mary Lyon Elementary, where she benefited from programs at the Boys & Girls Club at the Eastside Community Center. These experiences have been instrumental in her daughter’s growth and inspire Veronica’s dedication to supporting the neighborhoods of District 4.  


Outside of work, Veronica is an active volunteer with the Tacoma Tool Library, promoting sustainability and resource sharing. She also had the privilege of working alongside Silong Chhun at Pacific Lutheran University, where she witnessed his deep commitment to serving the communities of District 4.  

Veronica’s personal and professional experiences drive her passion for advocating for often-overlooked neighborhoods and fostering opportunities that uplift her community.  


Cinnamon Rosa

Community events coordinator

Cinnamon Rosa is a dedicated entrepreneur, community advocate, and champion for food security and emotional wellness. A Tacoma native, she grew up in Tacoma’s South End and Hilltop, spent time living on the city’s Eastside, and attended the now-closed McIlvaigh Middle School. She developed a deep love for the Eastside as she continued to visit family in Salishan.


Passionate about serving her community, Cinnamon founded Village Keepers, an organization that developed meal programs to combat food insecurity in Tacoma’s South End and Eastside. In partnership with the People’s Community Center and Portland Avenue Community Center, Village Keepers served thousands of families and community members over six years. 

These programs fostered community engagement, built trust, and provided vital resources to those in need.


Committed to mental well-being, Cinnamon authored and published a self-help planner and journal focused on personal growth and mindset training. She also recently joined the Therapy Fund Foundation as a volunteer, supporting the emotional wellness of Black and Indigenous communities.


Cinnamon has brought this community-oriented mindset into her new company, Essential Family Financial LLC—an insurance and tax service company dedicated not only to assisting with these services but also to providing financial education and wealth strategies for everyday people.


Cinnamon isn’t all work and no play—she invests in her creative side and hopes to produce a short film one day.


Now, as a member of Silong’s campaign team, she is eager to bring her experience, dedication, and community-driven vision to help build a stronger, more inclusive Tacoma.

Alecia Cunningham

CEO

Alecia Cunningham is a dedicated professional with a passion for youth development and community engagement. At the age of 42, she has amassed a wealth of experience as a Development Director in the field of youth education and empowerment. Her career has been marked by a tireless commitment to nurturing the potential of young minds and fostering their growth. Alecia's commitment to community service extends to her role of Vice Chair of the University Place Parks Commission, Rotary 8 Tacoma, and board member of the Neighborhood Clinic.

 

Her contributions have been invaluable in supporting the development and enhancement of parks in both University Place and Pierce County. Her outstanding dedication to her field and community was recognized when she was named as part of the class of 2020 "40 Under 40" by South Sound Business magazine. This honor reflects her influence and leadership in the South Sound. Alecia is currently the Senior Director of Development for Summer Search Seattle and the CEO of Taproot Consulting.

 

When she is not giving back to her community, you can find Alecia spending time with her four sons: Macin, Kholl, Carter and Benjamin.

Cameron Severns

Principal consultant

I am a proud local small business owner and former Democratic candidate for state representative in 2022 and 2024 in the 25th LD. 

I currently serve as the state committee member for the 25th LD Dems and am the Elections Committee Co- Chair for the WA state Dems, appointed by Chair Shasti Conrad.  

More importantly I am a husband, dog dad and passionate advocate for working families in my community. I have helped organize manufactured home communities across the 25th LD, helping residents to fight back against predatory developers and park owners. 

My wife and I were proud to be the sole sponsor of Puyallup Pride in 2024, and we helped protect our LGBTQ members and allies by hiring armed security after a credible threat was made against the Pride event. 

As the former treasurer for Family Promise of Pierce County I volunteered to manage a million dollar budget and help hundreds of families experiencing homelessness.


Carlos Lugo 

Consultant

Carlos was born in Queretaro, Mexico and moved to Western Washington with his family in 1985. Carlos has been interested in politics for as long as he can remember, studying political science at Brandeis University in Massachusetts and earning a Masters in International Affairs from the American University of Paris. 


Carlos spent the beginning of his career leading voter contact and outreach operations for Democratic political campaigns in Washington and Kansas before going into public service. He began working at the Washington State Department of Corrections (DOC) as their Principal Analyst on Hispanic Affairs and was later appointed as the agency's first Ombudsman with oversight of all of the agency's operating divisions. In 2019, Carlos left DOC for a two-year project position with the Seattle City Council Central Staff, where he developed a strategic plan to realign the misdemeanor criminal legal system around evidence-based practices and BIPOC community values. Most recently, Carlos served as the Deputy Director for Equity & Environmental Justice for the Washington State Department of Natural Resources.


In addition to his day job, Carlos serves as a Human Services Commissioner for the City of Tacoma, WA and is a partner in Taproot Consulting, a political consulting firm working with local progressive candidates in Pierce County.